The H+Co Blog
Your Go-to Resource for small business STRATEGY, finance, marketing, SEO, website design + ENTREPRENEURIAL MOTIVATION
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How to Update Old Blog Posts for SEO
Have old blog posts on your site that could use a refresh? Work smarter, not harder. We’re giving you 8 easy steps to update your old blog posts for SEO.
How Often Should You Update Your Website?
Updating your website frequently is crucial to keeping it fresh and engaging to your customers. So, how often should you update your website? And while we’re at it, what actually needs to be updated? We’re taking a look at what to update and when in this post.
2023 Year In Review
Today we’re dropping Hoffbeck + Co's 2023 highlights, including 7 years in business, 130+ clients served, team growth, and exciting plans for 2024. Every year this one always seems to be a popular read. Enjoy reading our 2023 year in review and cheers to a fantastic year ahead!
Hoffbeck + Co’s Best Business Blogs of 2023
As we bid farewell to 2023, explore our best business blogs of the year (aka; the most popular ones!) for practical insights, tips and how-to’s for website launches, copywriting, SEO optimization, website homepage perfection, and leveraging Google Reviews. Don’t miss these now if you missed them earlier, and be sure to share these impactful reads with other fellow entrepreneurs who could use them and be setup for a successful 2024. Read now for invaluable tips to boost your online presence!
My Favorite Week: How I Use Rhythms and Rituals in My Entrepreneurial Life
You might laugh when you learn which week of the year is our favorite, but over the years, we’ve learned that when you do things matters. Paying attention to the rituals and rhythms of your days, your weeks and your year can have a big impact, not only on your well-being, but also on your business. We hope this read inspires you to life your best entrepreneurial life, and maybe even to slow down with us during this favorite week of the year.
Do’s and Don’ts for Your Website Navigation Bar
Is your website navigation bar helping or hurting your customers’ experience on your website? Today, we’re talking about one of the first things you see on a website – the top navigation bar. Read on for what you should include – and almost more importantly, what to leave out!
9 Things to Include in Your Website Footer
Your website’s footer is visible on every single page of your website – so don’t neglect it! It is prime real estate on your website. Be sure to make the most of it and include these nine things in your website footer.
Why Small Business Owners Should Make Iterations Their Superpower
If you are struggling to take the next step because it feels scary… if you are endlessly debating if you should start something… then this blog is for you. Iterations take the pressure off. Iterations give you confidence. Iterations can be your unassuming superpower. This is a quick two-minute read for anyone who needs some motivation and encouragement to get after it.
Our Top 5 Favorite Blogs of 2023 (So Far)
October is here, and we're excited to share our top 5 favorite blogs of 2023 (so far)! From copywriting secrets to the impact of a simple haircut on business, these reads are packed with insights and inspiration. Check them out in this blog and dive into some great content!
Our Step-by-Step Brand Identity Process
We’ve outlined our comprehensive brand identity process for you! From gathering the essential information and crafting mood boards to refining logos and delivering final brand assets, our step-by-step approach ensures brand consistency and appeal. Read this blog to see how we guide you through the process to get to your authentic brand identity.
Avoid These 3 Bookkeeping Issues & Use Quickbooks Connections Right
Trust us, you do not want to make these bookkeeping mistakes in Quickbooks Online. Get practical steps for setting up your bank and account connections so your data imports automatically and smoothly and learn about 3 common connection mistakes to avoid (and what to do if you already stepped in it). If you use Quickbooks Online, save yourself the stress and headaches of messing up your bookkeeping and be sure to read this blog.
What is a Brand Style Guide and Why You Need One
Branding goes beyond a logo. It's about the way your business makes someone feel when they interact with it. It includes a blend of visuals, mission, messaging, and more. A brand style guide unifies these elements, ensuring consistent brand recognition while also building trust. While guidelines are vital, we also share how and why they ought to be adaptable as a business grows and changes. Every single business needs a brand style guide, and when you invest in it, you’re choosing to take your business to the next level.
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