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Marketing that helps your business look good + sell more

We help small businesses with branding, messaging, websites, copywriting, sales funnels, marketing plans, coaching, and more.

 
 
 

Communicate Clearly

Attract the Right Customers

Increase Your Sales

Unsure how to get results from your marketing efforts?

You’re Not Alone.

This is the number one problem we hear from small business owners about their marketing, and we get it. There are a lot of voices and marketing people out there vying for your dollars. There are different opinions about what’s most important and how to get it all implemented. On top of that, marketing can feel kinda mystical when it’s difficult to discern what to do and in what order. It can be hard to know at the outset if you’re going to get real results from your investment. Then, you’re left feeling skeptical and doubtful, and you may even find yourself retracting from marketing altogether.

It doesn’t have to be this way, though.

At Hoffbeck + Co, we know that checking a box that you did “XYZ marketing effort” doesn’t mean you get the desired outcome (aka: not all marketing is created equal). Mediocre effort gets you mediocre results. Just “doing the thing” isn’t enough. With marketing, “sufficient” isn’t the goal. We’re in the business of helping your business be an outlier so you can dominate in your space.

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Why a Plan and Clear Story Matters

WATCH THE VIDEO   WATCH THE VIDEO

  • Emily Rubenstein, Emily Rubenstein Law, PC

    “I was worried about the cost of building a new custom website, but I am so incredibly pleased with the final product, and their help and execution was worth every penny. They helped me with website copywriting, web design and development, and helped take our existing branding and refresh it on our new site. Their attention to detail and help in turning our vision into a reality is second to none. They’re professional, responsive and knowledgeable; they’ve helped me improve my business with patience and without judgement. On a personal level, they are truly a pleasure to work with.”

    View the Website →

  • Max Dickins, HOOPLA! For Business

    “Their work is based on a rigorous process and also a really solid foundation of business acumen. Their websites look great, but they are also designed with your customer in mind so they do the number one job your website is built to do: make you money.”

    View the Website →

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How We Can Help You

Communicate clearly, build a sales funnel and reach more customers

 

  • MARKETING PLAN

  • Messaging

    StoryBrand BrandScript

    One-Liner

  • BRANDING

  • Logo(s)

  • Color Palette + Typography

  • Brand Style Guide

  • Other Branded Assets

  • MARKETING COACHING

  • WebsiteS

    Copywriting

  • Design + Development

  • Project Management

  • LEAD MAGNETS

  • Copywriting

  • Design

  • email campaigns

  • Copywriting + Editing

  • Mailchimp Setup + Campaign Prep and Scheduling

 

"If you would like a great marketing investment, trust Mahla with your marketing dollars."

DONALD MILLER, CEO OF STORYBRAND

RECENT WORK

Some of the Rad Projects We’ve Done

  • Screenshot of Monday Morning bottle shop Storybrand website on an iMac computer

    Monday Morning Non-Alcoholic Bottle Shop

  • Screenshot of Hoopla for Business Storybrand website on an iMac computer

    HOOPLA! For Business Improv Classes

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We’re StoryBrand Certified

We use the best marketing framework out there.

It means all our marketing efforts are completed and filtered through the lens of what makes a compelling, great story – where you are positioned as the guide and your customer is the hero. Mahla Hoffbeck was StoryBrand certified in 2018. This framework has proven to increase conversion rates, customer engagement and sales for all types of businesses of all shapes and sizes. If you haven’t heard about it, you’re missing out and need to get the book. It means when you hire us, you can know you’re doing it right.

 

Invest in Marketing That Actually Works

 
 
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Schedule a Free Initial Call

 
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Sign Proposal + Pay

 
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Get the Word Out + Grow

 

How much should you spend on your marketing?

Good question. The SBA (Small Business Association) recommends you spend 7-8%+ of your annual revenue on marketing. Do the math on that. Is your budget too small? If so, your budget might just be a four letter word: WANT. Let that sink in a sec. The problem is — what you want to spend might not be giving your business its best chance at success.

 

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Marketing Coaching

$500 a month

  • Coaching action items tracked

  • Accountability to drive marketing goals

  • Planning for next month’s priorities and outcomes

  • Monthly 75-minute marketing coaching session

  • Unlimited Q&A throughout the month

FAQ

 

  • A sales funnel is a path you intentionally create to take your potential customers down to lead them to buy from you. There can be different components to a sales funnel. In StoryBrand Framework terms — it includes 1) a clear compelling story, ie: Brand Message, 2) Website, 3) Lead Generator, and 4) Email Campaign. We can help you create a full sales funnel. Schedule a Quick Chat to get started.

  • Any time! In a 75 minute Zoom we’ll dive into your brand to uncover what you’re doing well with your marketing and what needs some work. You’ll have specific action items to complete after the consultation, which could be DIY if you want or we’ll share how we can help. Topics of discussion could involve: Branding, Website Design, Copywriting, Business Strategy, and Sales. You can book a marketing coaching consultation with Mahla Hoffbeck HERE.

  • Great question. The SBA (Small Business Association) recommends you spend 7-8%+ of your annual revenue on marketing. And if you’re in a high growth season with your business (or want to be), you should consider spending up to 10-15%.

  • The 5 most common custom-crafted pages included in each package are the (1) home page, (2) call-to-action page, (3) product/services page, (4) about page and (5) portfolio, gallery, case studies page or a second product/services page.

    Other common pages, which are available to add A La Carte, include:

    • Additional Product/Service(s)

    • Blog

    • FAQ

    • Testimonials

    • Clients

    • Jobs

    • Unique Landing Pages (ie: Lead Generator, Partnerships/Vendor Relationships, etc.)

    • Shop/Online Store

Give your business its best chance at success.

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Prioritize and invest in marketing that works.

 
 

Disruption makes people uncomfortable.
Do it anyway.