The H+Co Blog
Your Go-to Resource for small business STRATEGY, finance, marketing, SEO, website design + ENTREPRENEURIAL MOTIVATION
Browse All Blogs
5 Graphic Design Trends for 2025
Graphic design and branding trends are always shifting. We’ve read the trends. We’re living (and designing) them in real-time, and we’ve compiled five distinct design trends we’re noticing and anticipate will continue to be front and center throughout 2025.
How to Exclude Internal Traffic in GA4
What if the data you’re collecting with GA4 is inaccurate? Your Google Analytics reports might be skewed because they include traffic from your own team or contractors. In this blog, we’ll walk you through how to exclude internal traffic from your reports—a best practice to ensure your analytics reflect only external audience activity.
8 StoryBrand Website Examples from a StoryBrand Certified Coach
At Hoffbeck + Co., the StoryBrand framework is the foundation for how we empower brands to connect more deeply with their audiences. Curious to see how this works in practice? Let’s look at some Storybrand website examples that bring StoryBrand principles to life.
How to Complete GA4 Setup in Google’s Setup Assistant
Learn how to complete the Google Analytics [GA4] setup with our step-by-step guide. From data collection to advanced configurations, our blog will help you achieve a complete GA4 setup and harness the full potential of Google Analytics.
The Ultimate Guide to Google Analytics GA4 Setup for Beginners
GA4, the latest iteration of Google Analytics, offers invaluable insights into customer behavior and website functionality so you can make data-driven improvements to your site. This comprehensive blog will walk you through the essential steps to setup GA4 and connect it to your website so you can begin tracking invaluable data to help your business thrive.
The 10 Best Script Fonts on Squarespace
While script fonts can look beautiful on your website, they are hit or miss in terms of quality and legibility. We searched through Squarespace's built-in fonts and found the best script fonts so you don’t have to.
5 Squarespace Font Pairings We Love for 2024
The fonts you choose for your website play a significant role in setting the tone for your organization. Check out five Squarespace font pairings we love that can set your website apart from the standard pairings everyone is using.
Pinterest Best Practices to Boost Your Small Business Growth
Boost your small business growth with these Pinterest best practices. Learn how to optimize your profile and boards to drive traffic and enhance visibility, plus get Pinterest 101 tips and tricks.
How to Choose the Right Fonts for Your Brand
Fonts are a vital part of your business’s visual identity and can significantly impact how customers perceive your brand. In this post, we’ll cover some of the basics of typography to give you a better understanding of what makes up a font and how to choose the right ones for your brand.
How to Use Color Theory to Choose Your Brand Colors
We’re giving you a crash course in color theory today – including the lingo you should know, what certain colors say about a brand, and some resources to help you along the way.
Why We Use Squarespace + How It Stacks Up to Other Platforms
How do you know which website platform is right for your business? We’re dishing all the details about why we love Squarespace for our small business clients and how it stacks up to other popular platforms like WordPress, Wix and Shopify to help you decide.
The Top GA4 Reports Small Businesses Should Use to Improve Their Marketing Strategy
Streamline your Google Analytics 4 experience with 4 key GA4 reports, offering actionable insights to enhance your website's performance and drive business goals forward.
Get On The List
Subscribe for marketing tips + finance content + small business owner motivation — straight to your inbox
Get access to our free downloadable resources.
These freebies are all created specifically for small businesses. Don’t miss out on these free downloads that answer questions, provide clarity, and outline specific actions to take to build your business.