The H+Co Blog
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5 Graphic Design Trends for 2025
Graphic design and branding trends are always shifting. We’ve read the trends. We’re living (and designing) them in real-time, and we’ve compiled five distinct design trends we’re noticing and anticipate will continue to be front and center throughout 2025.
8 StoryBrand Website Examples from a StoryBrand Certified Coach
At Hoffbeck + Co., the StoryBrand framework is the foundation for how we empower brands to connect more deeply with their audiences. Curious to see how this works in practice? Let’s look at some Storybrand website examples that bring StoryBrand principles to life.
The 10 Best Script Fonts on Squarespace
While script fonts can look beautiful on your website, they are hit or miss in terms of quality and legibility. We searched through Squarespace's built-in fonts and found the best script fonts so you don’t have to.
5 Squarespace Font Pairings We Love for 2024
The fonts you choose for your website play a significant role in setting the tone for your organization. Check out five Squarespace font pairings we love that can set your website apart from the standard pairings everyone is using.
7 Ways to Build a More Trustworthy Website
Your website should build trust with your customers. But how exactly do you do that? Don’t miss these 7 changes you can make right away to have a more trustworthy website and boost your sales.
4 Legal Components Your Website (Probably) Needs
There are many joys that come with owning a business. We get that for most business owners, legal things (and taxes) are not on that list, but pay attention because this blog has some important info for protecting your business. Today, we’re breaking down legal components you should be aware of for your business’s website and how to implement them.
How to Choose the Right Fonts for Your Brand
Fonts are a vital part of your business’s visual identity and can significantly impact how customers perceive your brand. In this post, we’ll cover some of the basics of typography to give you a better understanding of what makes up a font and how to choose the right ones for your brand.
How to Use Color Theory to Choose Your Brand Colors
We’re giving you a crash course in color theory today – including the lingo you should know, what certain colors say about a brand, and some resources to help you along the way.
Squarespace Template vs. Custom Website Design: Which is right for you?
What the heck is a Squarespace template? And how do you decide if you need one or if you should just go for it and invest in a custom-designed website? We’re giving you the lowdown on all things Squarespace templates in this post.
5 Simple Ways to Elevate Your Squarespace Website Design
Squarespace has been busy releasing new design features that were previously only achievable with custom code. We’re sharing 5 of those new features (and exactly how to implement them) in this post!
9 Things to Include in Your Website Footer
Your website’s footer is visible on every single page of your website – so don’t neglect it! It is prime real estate on your website. Be sure to make the most of it and include these nine things in your website footer.
10 Words Used in Graphic Design Lingo You Should Know
In this blog post, we'll demystify 10 essential terms from the world of graphic design and marketing that you'll encounter during your branding journey. From 'Insignia’ to ‘Negative Space’, understanding all of this graphic design lingo will pave the way for a successful discussion and collaboration as we shape your brand identity.
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