The H+Co Blog
Your Go-to Resource for small business STRATEGY, finance, marketing, SEO, website design + ENTREPRENEURIAL MOTIVATION
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5 Graphic Design Trends for 2025
Graphic design and branding trends are always shifting. We’ve read the trends. We’re living (and designing) them in real-time, and we’ve compiled five distinct design trends we’re noticing and anticipate will continue to be front and center throughout 2025.
Why We're Getting Rowdy in 2025
As we recapped 2024 and dreamed into 2025, we dialed in on a guiding theme and mantra for the year ahead – GET ROWDY. Don’t miss this blog from Mahla and Lane that gets at the heartbeat of Hoffbeck + Co’s why.
The Financial Accounts Setup Guide Every Small Business Needs {FREE Download}
It’s time to prioritize and set up your business’s financial accounts properly. Have you been winging it or meaning to “get to it soon”? Well, now it’s time to get specific and clear. Download our FREE PDF with a step-by-step guide that outlines practical action items to help you get and stay organized with your finances so you can avoid costly mistakes and grow your business with confidence.
How to Set Up Google Search Console
Looking for a way to help your website rank higher in the search results? Google Search Console (GSC) is a powerful, free tool that helps website owners monitor, maintain, and optimize their site’s presence in Google Search results. We’re walking you through how to get started with GSC in this blog.
How to Exclude Internal Traffic in GA4
What if the data you’re collecting with GA4 is inaccurate? Your Google Analytics reports might be skewed because they include traffic from your own team or contractors. In this blog, we’ll walk you through how to exclude internal traffic from your reports—a best practice to ensure your analytics reflect only external audience activity.
8 StoryBrand Website Examples from a StoryBrand Certified Coach
At Hoffbeck + Co., the StoryBrand framework is the foundation for how we empower brands to connect more deeply with their audiences. Curious to see how this works in practice? Let’s look at some Storybrand website examples that bring StoryBrand principles to life.
How to Complete GA4 Setup in Google’s Setup Assistant
Learn how to complete the Google Analytics [GA4] setup with our step-by-step guide. From data collection to advanced configurations, our blog will help you achieve a complete GA4 setup and harness the full potential of Google Analytics.
The Ultimate Guide to Google Analytics GA4 Setup for Beginners
GA4, the latest iteration of Google Analytics, offers invaluable insights into customer behavior and website functionality so you can make data-driven improvements to your site. This comprehensive blog will walk you through the essential steps to setup GA4 and connect it to your website so you can begin tracking invaluable data to help your business thrive.
6 Quick SEO Tips You Can Do Today for Better Rankings
Sometimes, we small business owners just need some simple tasks that will get us quick results – and that’s what we’re bringing you today. Here are 6 SEO tasks you can do in an hour or less, to significantly boost your position in the search results.
How to Optimize a Blog Post for SEO + Our Checklist
If you’re blogging for your business, but you aren’t thinking about SEO, you’re missing out on website visitors! We’re sharing our 12-step SEO checklist that we use to make sure we give every blog we write its best shot at ranking in the search engines.
The 10 Best Script Fonts on Squarespace
While script fonts can look beautiful on your website, they are hit or miss in terms of quality and legibility. We searched through Squarespace's built-in fonts and found the best script fonts so you don’t have to.
5 Squarespace Font Pairings We Love for 2024
The fonts you choose for your website play a significant role in setting the tone for your organization. Check out five Squarespace font pairings we love that can set your website apart from the standard pairings everyone is using.
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