The H+Co Blog
Your Go-to Resource for small business STRATEGY, finance, marketing, SEO, website design + ENTREPRENEURIAL MOTIVATION
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Why We're Getting Rowdy in 2025
As we recapped 2024 and dreamed into 2025, we dialed in on a guiding theme and mantra for the year ahead – GET ROWDY. Don’t miss this blog from Mahla and Lane that gets at the heartbeat of Hoffbeck + Co’s why.
8 StoryBrand Website Examples from a StoryBrand Certified Coach
At Hoffbeck + Co., the StoryBrand framework is the foundation for how we empower brands to connect more deeply with their audiences. Curious to see how this works in practice? Let’s look at some Storybrand website examples that bring StoryBrand principles to life.
2023 Year In Review
Today we’re dropping Hoffbeck + Co's 2023 highlights, including 7 years in business, 130+ clients served, team growth, and exciting plans for 2024. Every year this one always seems to be a popular read. Enjoy reading our 2023 year in review and cheers to a fantastic year ahead!
Hoffbeck + Co’s Best Business Blogs of 2023
As we bid farewell to 2023, explore our best business blogs of the year (aka; the most popular ones!) for practical insights, tips and how-to’s for website launches, copywriting, SEO optimization, website homepage perfection, and leveraging Google Reviews. Don’t miss these now if you missed them earlier, and be sure to share these impactful reads with other fellow entrepreneurs who could use them and be setup for a successful 2024. Read now for invaluable tips to boost your online presence!
How To Get Google Reviews: Use Our Templates to Boost Your SEO
Use our review request templates and sample review responses to boost your local search rank. No matter what type of small business you are or how long you’ve been in business, you don’t want to miss out on this blog that’s 100% actionable.
Why We Travel: Stories and Reflections From the Road + Home Sweet Oceanside
We took on a multi-purpose work and family fun cross-country road trip from Southern California to Southeast Minnesota with two littles and a dog in tow. There’s nothing quite like getting out of your normal space and routine to incite new creative thinking and powerful “aha” moments for both life and work. Jump into the blog to read about our top takeaways from the road trip.
Our Top 5 Favorite Blogs of 2023 (So Far)
October is here, and we're excited to share our top 5 favorite blogs of 2023 (so far)! From copywriting secrets to the impact of a simple haircut on business, these reads are packed with insights and inspiration. Check them out in this blog and dive into some great content!
How I Work as a Mom and Boss Lady with Little Kids
Figuring out how to juggle business and parenting can be really challenging, and it’s something I’ve honestly been a little afraid to talk about openly (more on this in the blog). I’ve been doing this mom + business owner thing now for nearly four years with my two boys, and while I certainly do not have it all figured out — I’m sharing my experience to hopefully encourage fellow parent-entrepreneurs. Learn what our typical family schedule looks like and how we take care of our kids and the business.
A Peek Into Our Website Design Process
Today, we’re giving you a peek behind the scenes of our website design process from the initial call to launch day! At Hoffbeck + Co, we’ve spent years refining our processes in order to create a transparent and efficient experience so that our clients know what to expect throughout their time working with us — and we figured why not break it down for you on our blog?!
Checklist: 10 Essential Elements Your Website Homepage Needs
Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!
Debunking 3 Myths about Brand Messaging
Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!
The 7 Pages Every Small Business Website Needs
Thinking about building a new website soon? We’re outlining the 7 pages your website should have, other common and helpful pages you might want on your website, and ways to reduce cost if you’re on a tighter budget.
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