“Entrepreneur’s gold” is your confidence and willingness to create, and it needs to be protected at all costs. If you need some inspiration to keep creating this week, Lane’s coming at you with some encouragement.

What the heck is a Squarespace template? And how do you decide if you need one or if you should just go for it and invest in a custom-designed website? We’re giving you the lowdown on all things Squarespace templates in this post.

Have old blog posts on your site that could use a refresh? Work smarter, not harder. We’re giving you 8 easy steps to update your old blog posts for SEO.

Updating your website frequently is crucial to keeping it fresh and engaging to your customers. So, how often should you update your website? And while we’re at it, what actually needs to be updated? We’re taking a look at what to update and when in this post.

Today we’re dropping Hoffbeck + Co's 2023 highlights, including 7 years in business, 130+ clients served, team growth, and exciting plans for 2024. Every year this one always seems to be a popular read. Enjoy reading our 2023 year in review and cheers to a fantastic year ahead!

As we bid farewell to 2023, explore our best business blogs of the year (aka; the most popular ones!) for practical insights, tips and how-to’s for website launches, copywriting, SEO optimization, website homepage perfection, and leveraging Google Reviews. Don’t miss these now if you missed them earlier, and be sure to share these impactful reads with other fellow entrepreneurs who could use them and be setup for a successful 2024. Read now for invaluable tips to boost your online presence!

You might laugh when you learn which week of the year is our favorite, but over the years, we’ve learned that when you do things matters. Paying attention to the rituals and rhythms of your days, your weeks and your year can have a big impact, not only on your well-being, but also on your business. We hope this read inspires you to life your best entrepreneurial life, and maybe even to slow down with us during this favorite week of the year.

Use our review request templates and sample review responses to boost your local search rank. No matter what type of small business you are or how long you’ve been in business, you don’t want to miss out on this blog that’s 100% actionable.

Is your website navigation bar helping or hurting your customers’ experience on your website? Today, we’re talking about one of the first things you see on a website – the top navigation bar. Read on for what you should include – and almost more importantly, what to leave out!

Squarespace has been busy releasing new design features that were previously only achievable with custom code. We’re sharing 5 of those new features (and exactly how to implement them) in this post!

Your website’s footer is visible on every single page of your website – so don’t neglect it! It is prime real estate on your website. Be sure to make the most of it and include these nine things in your website footer.

If you are struggling to take the next step because it feels scary… if you are endlessly debating if you should start something… then this blog is for you. Iterations take the pressure off. Iterations give you confidence. Iterations can be your unassuming superpower. This is a quick two-minute read for anyone who needs some motivation and encouragement to get after it.

We took on a multi-purpose work and family fun cross-country road trip from Southern California to Southeast Minnesota with two littles and a dog in tow. There’s nothing quite like getting out of your normal space and routine to incite new creative thinking and powerful “aha” moments for both life and work. Jump into the blog to read about our top takeaways from the road trip.

In this blog post, we'll demystify 10 essential terms from the world of graphic design and marketing that you'll encounter during your branding journey. From 'Insignia’ to ‘Negative Space’, understanding all of this graphic design lingo will pave the way for a successful discussion and collaboration as we shape your brand identity.

October is here, and we're excited to share our top 5 favorite blogs of 2023 (so far)! From copywriting secrets to the impact of a simple haircut on business, these reads are packed with insights and inspiration. Check them out in this blog and dive into some great content!

We’ve outlined our comprehensive brand identity process for you! From gathering the essential information and crafting mood boards to refining logos and delivering final brand assets, our step-by-step approach ensures brand consistency and appeal. Read this blog to see how we guide you through the process to get to your authentic brand identity.

Did you know that receiving Google Reviews is a great way to increase your business’ local search rank?  There are a lot of platforms that you can get reviews on, but Google Reviews have a lot of power to affect your local SEO search results because most people search on Google. Take this as your sign — your Google Business Profile should be set up, and you should be trying to get great reviews.

Location isn't just coordinates , it's a heartbeat. Oceanside, California captured our hearts — a town full and alive with diversity, an entrepreneurial spirit, and a contagious underdog energy. We're inspired by this place we call home, and we wanted to share a little bit more why! If you're eager to see your business thrive in Oceanside, CA, let's chat. We deeply believe that this vibrant community of ours only gets better and better when more entrepreneurs like you add to it.

Trust us, you do not want to make these bookkeeping mistakes in Quickbooks Online. Get practical steps for setting up your bank and account connections so your data imports automatically and smoothly and learn about 3 common connection mistakes to avoid (and what to do if you already stepped in it). If you use Quickbooks Online, save yourself the stress and headaches of messing up your bookkeeping and be sure to read this blog.

Branding goes beyond a logo. It's about the way your business makes someone feel when they interact with it. It includes a blend of visuals, mission, messaging, and more. A brand style guide unifies these elements, ensuring consistent brand recognition while also building trust. While guidelines are vital, we also share how and why they ought to be adaptable as a business grows and changes. Every single business needs a brand style guide, and when you invest in it, you’re choosing to take your business to the next level.