the H+Co blog
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4 Things Your Website Should Do (Besides Look Good)
Here’s the truth: Having a pretty website is no longer enough. Yes, it must be visually engaging and impressive - but that’s just the tip of the iceberg. What really makes a website a successful sales tool for your business? Here are 4 things your website should do.
7 Effective Management Tips for Small Businesses
Looking for effective management tips? This guide provides seven essential management practices that are perfect for small businesses. Focus on your team and get things done!
SEO for Squarespace: How to Rank Well on Google
What good is a beautiful website if nobody can find it? That’s where SEO comes in. Check out our top tips and actionable steps to help your website rank well on Google — and get more traffic.
Why Business Health Matters
A healthy business isn’t random. It takes work. Find out what it takes to foster a healthy business as Lane breaks down the key attributes of business health and why committing to it is so important.
The 7 Pages Every Small Business Website Needs
Thinking about building a new website soon? We’re outlining the 7 pages your website should have, other common and helpful pages you might want on your website, and ways to reduce cost if you’re on a tighter budget.
The Ultimate Guide to Choosing Images for Your Website
People often ask us for tips on choosing images for their website. That’s why we wrote this – The Ultimate Guide to Choosing Images for Your Website! It’s chock full of helpful info, so read on.
The Difference Between Consulting and Coaching
Over the years I’ve debated about what to call myself. I help businesses solve problems. Does that make me a consultant or a coach? Here are my thoughts.
Why Ads Aren’t The Answer (at least right away)
Many business owners tell me that their number one marketing strategy is to use paid advertising. But ads aren’t going to help you if you have a weak message, boring branding, and an ugly website. Take these 7 steps first.
3 Steps to Writing Great Copy for Your Business
After six years of writing copy for brands, I realized we needed a framework for writing great copy. So, Lane and I developed a 3-step plan for copywriting success. Here’s what we came up with.
Taking Back Mondays
I love Mondays! But it wasn’t always this way. Mondays started to change when I realized that I could act on Mondays instead of Mondays acting on me. Here’s how I reframed my thoughts.
2022 Recap + 2023 Sneak Peak
One of our favorite ways to kick off the new year is to reflect on the previous year and all it held. 2022 brought a graduation, a six-year workaversary, new services, new clients, and so much more. Keep reading for our 2022 recap + a sneak peek at what’s to come in 2023!
Featured in Shoutout SoCal!
We feel so honored to have been nominated for a local story in Shoutout SoCal, an online publication and community that highlights small businesses in our area.
5 Things Every Website Needs
Have you ever considered your website might be harming you more than helping you? Do these five things on your website so it starts working for you, not against you.
How To Create a Compelling Brand
We define and explain the essential elements that make up a brand, as well as provide a solid list of resources to help you identify and create your brand elements successfully.
What Is Messaging?
A quick rundown on Brand Messaging, the power of story, and BrandScripts for your business.
Why Your Business Needs a One-Liner
Lots of people struggle to succinctly respond to the question — "What do you do?" A one-liner is a brief one to three-sentence statement that quickly and clearly helps you answer this question confidently.
4 Common Mistakes Startups Make
We've broken down four common mistakes startups make over and over again. Too many small businesses fail. Don't be one of them.
Are you holding your company back?
Comin’ hot with a question you probably (should) want to know the answer to, but you might resist it at first. Why? Because it’s going to require you to do a bit of honest self-analysis.
Will there be enough money for you?
We are moments away from being able to access our stimulus money from the CARES Act Payment Protection Program, and I don’t want you to miss out. The problem is there might not be enough money. CNBC has already stated there is speculation that all of the money will be claimed by end of day Friday 4/3/20 or by the end of the first week.
We believe business can be a force for good.
Let’s be real: Being an entrepreneur is so much freakin’ work. It can be super stressful. It often feels like you’re on an island and have to figure everything out alone. You bootstrap. You hustle. You work like hell.
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