As we recapped 2024 and dreamed into 2025, we dialed in on a guiding theme and mantra for the year ahead – GET ROWDY. Don’t miss this blog from Mahla and Lane that gets at the heartbeat of Hoffbeck + Co’s why.

It’s time to prioritize and set up your business’s financial accounts properly. Have you been winging it or meaning to “get to it soon”? Well, now it’s time to get specific and clear. Download our FREE PDF with a step-by-step guide that outlines practical action items to help you get and stay organized with your finances so you can avoid costly mistakes and grow your business with confidence.

Looking for a way to help your website rank higher in the search results? Google Search Console (GSC) is a powerful, free tool that helps website owners monitor, maintain, and optimize their site’s presence in Google Search results. We’re walking you through how to get started with GSC in this blog.

What if the data you’re collecting with GA4 is inaccurate? Your Google Analytics reports might be skewed because they include traffic from your own team or contractors. In this blog, we’ll walk you through how to exclude internal traffic from your reports—a best practice to ensure your analytics reflect only external audience activity.

Learn how to complete the Google Analytics [GA4] setup with our step-by-step guide. From data collection to advanced configurations, our blog will help you achieve a complete GA4 setup and harness the full potential of Google Analytics.

GA4, the latest iteration of Google Analytics, offers invaluable insights into customer behavior and website functionality so you can make data-driven improvements to your site. This comprehensive blog will walk you through the essential steps to setup GA4 and connect it to your website so you can begin tracking invaluable data to help your business thrive.

Sometimes, we small business owners just need some simple tasks that will get us quick results – and that’s what we’re bringing you today. Here are 6 SEO tasks you can do in an hour or less, to significantly boost your position in the search results. 

If you’re blogging for your business, but you aren’t thinking about SEO, you’re missing out on website visitors! We’re sharing our 12-step SEO checklist that we use to make sure we give every blog we write its best shot at ranking in the search engines.

Boost your small business growth with these Pinterest best practices. Learn how to optimize your profile and boards to drive traffic and enhance visibility, plus get Pinterest 101 tips and tricks.

Your website should build trust with your customers. But how exactly do you do that? Don’t miss these 7 changes you can make right away to have a more trustworthy website and boost your sales.

Life isn’t just about making money—it’s about collecting experiences. Read about how we’re balancing personal life and work to prioritize what truly matters.

Bookkeeping comes with the territory of running a small business. Can you get away with doing your own bookkeeping as a small business owner? Technically…but you’d likely be leaving money and tax credits on the table. Lane walks you through what to consider if you’re thinking about DIY-ing your bookkeeping in this blog.

There are many joys that come with owning a business. We get that for most business owners, legal things (and taxes) are not on that list, but pay attention because this blog has some important info for protecting your business. Today, we’re breaking down legal components you should be aware of for your business’s website and how to implement them.

Are you getting in your own way when it comes to your business? When someone shares a different angle or idea, do you quickly write it off? Let’s talk about the power of being open-minded in your life and business, and what can happen when you give yourself the freedom to fully consider a suggestion.

How do you know which website platform is right for your business? We’re dishing all the details about why we love Squarespace for our small business clients and how it stacks up to other popular platforms like WordPress, Wix and Shopify to help you decide.

Streamline your Google Analytics 4 experience with 4 key GA4 reports, offering actionable insights to enhance your website's performance and drive business goals forward.

You hope no one will ever land on your 404 page, but if they do, you need to make sure it’s solid. In this blog, we’re talking about all things 404 pages: why you need a custom one, how to update yours, and why they matter for SEO. Plus, we’ll tell you how you can check to see if you have any broken links so you can avoid users landing on your 404 page.

Find out why some small businesses struggle and how you can be different! Lane shares tips and stories to help small business owners succeed. Learn about hard work, a bit of luck, and never giving up. You can do it!

Squarespace is way more than just a website builder. It comes with tons of features that make business owners’ lives easier. Today, we’re going over the top Squarespace integrations and add-ons that make it easier for our clients to run their businesses.

“Entrepreneur’s gold” is your confidence and willingness to create, and it needs to be protected at all costs. If you need some inspiration to keep creating this week, Lane’s coming at you with some encouragement.