
The H+Co Blog
Your Go-to Resource for small business STRATEGY, finance, marketing, SEO, website design + ENTREPRENEURIAL MOTIVATION
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Unveiling the Power of Google Reviews for Boosting your SEO Strategy
Did you know that receiving Google Reviews is a great way to increase your business’ local search rank? There are a lot of platforms that you can get reviews on, but Google Reviews have a lot of power to affect your local SEO search results because most people search on Google. Take this as your sign — your Google Business Profile should be set up, and you should be trying to get great reviews.
Why We Chose Oceanside, CA as Our Life and Small Business HQ
Location isn't just coordinates , it's a heartbeat. Oceanside, California captured our hearts — a town full and alive with diversity, an entrepreneurial spirit, and a contagious underdog energy. We're inspired by this place we call home, and we wanted to share a little bit more why! If you're eager to see your business thrive in Oceanside, CA, let's chat. We deeply believe that this vibrant community of ours only gets better and better when more entrepreneurs like you add to it.
How I Work as a Mom and Boss Lady with Little Kids
Figuring out how to juggle business and parenting can be really challenging, and it’s something I’ve honestly been a little afraid to talk about openly (more on this in the blog). I’ve been doing this mom + business owner thing now for nearly four years with my two boys, and while I certainly do not have it all figured out — I’m sharing my experience to hopefully encourage fellow parent-entrepreneurs. Learn what our typical family schedule looks like and how we take care of our kids and the business.
The Essential 10 Step Website Pre-Launch Checklist
Creating a website involves attention to detail. Amidst design and content discussions, small yet vital aspects often shine. Before launching your site, a critical checklist emerges: ten essential tasks. This downloadable PDF guide ensures a seamless debut or enhances your existing site. Custom SEO titles, functional tests, legal compliance – each step matters. Complete them for a confident website launch.
6 Reasons Why Your Website Isn’t Converting
Your website should be your business's ultimate sales tool; if you can’t remember the last time it got you a lead, it’s time to make some changes. If you’re finding yourself feeling frustrated at the lack of action on your website, you might be making one (or multiple) of these common mistakes.
How to Find SEO Keywords + Our Favorite Tools
Solid SEO (search engine optimization) keywords are the foundation of your SEO strategy. We get that most small business owners know SEO is something they need, but it usually seems overwhelming and complex leaving them feeling unsure where to start. That’s why we’re taking it back to basics today and breaking down all things SEO keywords – what they are, how to find them, and how to use them.
A Few Thoughts on Perfectionism
I’m a recovering perfectionist. No…for real. But perfect is perfect, right? Sounds pretty great to me. The problem is perfectionism takes all of these great values that embody greatness and excellence – and then takes a hard left turn.
Over the years, I’ve gathered some of my favorite thoughts on perfectionism to help me in my continued recovery effort, and now I’m sharing them with you
Learn how to wield your influence
We all have influence. Maybe you are an “influencer” and you already knew that. Or maybe you need a reminder that people are influenced by what you do. Yes…YOU! What you do makes an impact. How you do what you do influences the results. Influence in and of itself is not a good or bad thing. It just is. It can be used in both good and bad ways. Don’t hear “influence” and think “manipulation.” Read on for the Top 6 Factors of Influence and our key bite-sized takeaways from Robert B. Cialdini’s book, Influence: The Psychology of Persuasion.
Get the Haircut
How something as simple as a haircut can make a big impact on our businesses. Yes, this is a blog about a haircut. I’d neglected my self-care for too long, and when I finally got the haircut — it reminded me of something so important: business health and business owner health are directly correlated.
4 Reasons Why Your Business Needs a Blog
If you want to drive traffic to your website, you need to be blogging regularly. We’re going to dive into the many benefits of starting a blog for your business (there’s more to it than just generating traffic!), plus some top tips for creating a successful blogging strategy you can stick to.
4 Things Your Website Should Do (Besides Look Good)
Here’s the truth: Having a pretty website is no longer enough. Yes, it must be visually engaging and impressive - but that’s just the tip of the iceberg. What really makes a website a successful sales tool for your business? Here are 4 things your website should do.
7 Effective Management Tips for Small Businesses
Looking for effective management tips? This guide provides seven essential management practices that are perfect for small businesses. Focus on your team and get things done!
SEO for Squarespace: How to Rank Well on Google
What good is a beautiful website if nobody can find it? That’s where SEO comes in. Check out our top tips and actionable steps to help your website rank well on Google — and get more traffic.
Why Business Health Matters
A healthy business isn’t random. It takes work. Find out what it takes to foster a healthy business as Lane breaks down the key attributes of business health and why committing to it is so important.
The Ultimate Guide to Choosing Images for Your Website
People often ask us for tips on choosing images for their website. That’s why we wrote this – The Ultimate Guide to Choosing Images for Your Website! It’s chock full of helpful info, so read on.
The Difference Between Consulting and Coaching
Over the years I’ve debated about what to call myself. I help businesses solve problems. Does that make me a consultant or a coach? Here are my thoughts.
Why Ads Aren’t The Answer (at least right away)
Many business owners tell me that their number one marketing strategy is to use paid advertising. But ads aren’t going to help you if you have a weak message, boring branding, and an ugly website. Take these 7 steps first.
Taking Back Mondays
I love Mondays! But it wasn’t always this way. Mondays started to change when I realized that I could act on Mondays instead of Mondays acting on me. Here’s how I reframed my thoughts.
2022 Recap + 2023 Sneak Peak
One of our favorite ways to kick off the new year is to reflect on the previous year and all it held. 2022 brought a graduation, a six-year workaversary, new services, new clients, and so much more. Keep reading for our 2022 recap + a sneak peek at what’s to come in 2023!
Featured in Shoutout SoCal!
We feel so honored to have been nominated for a local story in Shoutout SoCal, an online publication and community that highlights small businesses in our area.

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