Not everyone will believe in what you’re building. Here’s how to deal with doubters — and why they don’t get to decide your success.

As we recapped 2024 and dreamed into 2025, we dialed in on a guiding theme and mantra for the year ahead – GET ROWDY. Don’t miss this blog from Mahla and Lane that gets at the heartbeat of Hoffbeck + Co’s why.

At Hoffbeck + Co., the StoryBrand framework is the foundation for how we empower brands to connect more deeply with their audiences. Curious to see how this works in practice? Let’s look at some Storybrand website examples that bring StoryBrand principles to life.

Today we’re dropping Hoffbeck + Co's 2023 highlights, including 7 years in business, 130+ clients served, team growth, and exciting plans for 2024. Every year this one always seems to be a popular read. Enjoy reading our 2023 year in review and cheers to a fantastic year ahead!

As we bid farewell to 2023, explore our best business blogs of the year (aka; the most popular ones!) for practical insights, tips and how-to’s for website launches, copywriting, SEO optimization, website homepage perfection, and leveraging Google Reviews. Don’t miss these now if you missed them earlier, and be sure to share these impactful reads with other fellow entrepreneurs who could use them and be setup for a successful 2024. Read now for invaluable tips to boost your online presence!

Use our review request templates and sample review responses to boost your local search rank. No matter what type of small business you are or how long you’ve been in business, you don’t want to miss out on this blog that’s 100% actionable.

We took on a multi-purpose work and family fun cross-country road trip from Southern California to Southeast Minnesota with two littles and a dog in tow. There’s nothing quite like getting out of your normal space and routine to incite new creative thinking and powerful “aha” moments for both life and work. Jump into the blog to read about our top takeaways from the road trip.

October is here, and we're excited to share our top 5 favorite blogs of 2023 (so far)! From copywriting secrets to the impact of a simple haircut on business, these reads are packed with insights and inspiration. Check them out in this blog and dive into some great content!

Figuring out how to juggle business and parenting can be really challenging, and it’s something I’ve honestly been a little afraid to talk about openly (more on this in the blog). I’ve been doing this mom + business owner thing now for nearly four years with my two boys, and while I certainly do not have it all figured out — I’m sharing my experience to hopefully encourage fellow parent-entrepreneurs. Learn what our typical family schedule looks like and how we take care of our kids and the business.

Today, we’re giving you a peek behind the scenes of our website design process from the initial call to launch day! At Hoffbeck + Co, we’ve spent years refining our processes in order to create a transparent and efficient experience so that our clients know what to expect throughout their time working with us — and we figured why not break it down for you on our blog?!

Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!

Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!

Thinking about building a new website soon? We’re outlining the 7 pages your website should have, other common and helpful pages you might want on your website, and ways to reduce cost if you’re on a tighter budget.

Many business owners tell me that their number one marketing strategy is to use paid advertising. But ads aren’t going to help you if you have a weak message, boring branding, and an ugly website. Take these 7 steps first.

After six years of writing copy for brands, I realized we needed a framework for writing great copy. So, Lane and I developed a 3-step plan for copywriting success. Here’s what we came up with.

One of our favorite ways to kick off the new year is to reflect on the previous year and all it held. 2022 brought a graduation, a six-year workaversary, new services, new clients, and so much more. Keep reading for our 2022 recap + a sneak peek at what’s to come in 2023!

We feel so honored to have been nominated for a local story in Shoutout SoCal, an online publication and community that highlights small businesses in our area.

Have you ever considered your website might be harming you more than helping you? Do these five things on your website so it starts working for you, not against you.

We define and explain the essential elements that make up a brand, as well as provide a solid list of resources to help you identify and create your brand elements successfully.

In this blog post, we explore the power of the StoryBrand BrandScript, a proven framework that helps businesses clarify their message and connect with customers. We break down the essential components of a BrandScript and explain how it can be used to create a clear, compelling story that resonates with your audience and drives business growth.