The H+Co Blog
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8 StoryBrand Website Examples from a StoryBrand Certified Coach
At Hoffbeck + Co., the StoryBrand framework is the foundation for how we empower brands to connect more deeply with their audiences. Curious to see how this works in practice? Let’s look at some Storybrand website examples that bring StoryBrand principles to life.
How to Write a Better About Page with the StoryBrand Framework
The About page is typically one of the most visited pages on a website. People love a good story, and they love to see the people behind the business. But most small businesses either miss or totally botch this perfect opportunity – where they’ve got more eyes and focused attention from their potential customers – to share the right information on this page.
If you know your About page needs a makeover, but you’re not sure where to start, we’re breaking it down for you today.
6 Lead Generator Ideas to Grow Your Email List
People probably aren’t going to subscribe to your list unless there’s something valuable for them right away. You need to offer a freebie, resource, or discount to sweeten the deal and get them to sign up. That’s where a good lead generator (also known as a lead magnet) comes in! You want to create an irresistible offer that encourages people to sign up to your list.
Today, we’re sharing six ideas to encourage your audience to join your email list.
How the StoryBrand Framework Boosts Marketing ROI
Measuring marketing ROI is complex. Lane dives into the nuances of marketing ROI, why it’s so difficult to measure, and how the StoryBrand Framework can help you see the fruits of your marketing labor.
Why We Use Squarespace + How It Stacks Up to Other Platforms
How do you know which website platform is right for your business? We’re dishing all the details about why we love Squarespace for our small business clients and how it stacks up to other popular platforms like WordPress, Wix and Shopify to help you decide.
The Top GA4 Reports Small Businesses Should Use to Improve Their Marketing Strategy
Streamline your Google Analytics 4 experience with 4 key GA4 reports, offering actionable insights to enhance your website's performance and drive business goals forward.
All About 404 Pages + Why Your Website Needs One
You hope no one will ever land on your 404 page, but if they do, you need to make sure it’s solid. In this blog, we’re talking about all things 404 pages: why you need a custom one, how to update yours, and why they matter for SEO. Plus, we’ll tell you how you can check to see if you have any broken links so you can avoid users landing on your 404 page.
Why Small Businesses Fail & How To Be an Outlier
Find out why some small businesses struggle and how you can be different! Lane shares tips and stories to help small business owners succeed. Learn about hard work, a bit of luck, and never giving up. You can do it!
Top 8 Squarespace Integrations for Small Business Owners
Squarespace is way more than just a website builder. It comes with tons of features that make business owners’ lives easier. Today, we’re going over the top Squarespace integrations and add-ons that make it easier for our clients to run their businesses.
Guard Your Gold
“Entrepreneur’s gold” is your confidence and willingness to create, and it needs to be protected at all costs. If you need some inspiration to keep creating this week, Lane’s coming at you with some encouragement.
Squarespace Template vs. Custom Website Design: Which is right for you?
What the heck is a Squarespace template? And how do you decide if you need one or if you should just go for it and invest in a custom-designed website? We’re giving you the lowdown on all things Squarespace templates in this post.
How to Update Old Blog Posts for SEO
Have old blog posts on your site that could use a refresh? Work smarter, not harder. We’re giving you 8 easy steps to update your old blog posts for SEO.
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