Not everyone will believe in what you’re building. Here’s how to deal with doubters — and why they don’t get to decide your success.

There’s a reason we call it The Rowdy Manifesto. It’s not just what we believe — it’s how we live, how we build, and how we help others do the same. So if you’ve ever felt like the loudest business voices out there weren’t speaking your language, this one’s for you.

As we recapped 2024 and dreamed into 2025, we dialed in on a guiding theme and mantra for the year ahead – GET ROWDY. Don’t miss this blog from Mahla and Lane that gets at the heartbeat of Hoffbeck + Co’s why.

Looking for a way to help your website rank higher in the search results? Google Search Console (GSC) is a powerful, free tool that helps website owners monitor, maintain, and optimize their site’s presence in Google Search results. We’re walking you through how to get started with GSC in this blog.

Sometimes, we small business owners just need some simple tasks that will get us quick results – and that’s what we’re bringing you today. Here are 6 SEO tasks you can do in an hour or less, to significantly boost your position in the search results. 

If you’re blogging for your business, but you aren’t thinking about SEO, you’re missing out on website visitors! We’re sharing our 12-step SEO checklist that we use to make sure we give every blog we write its best shot at ranking in the search engines.

Life isn’t just about making money—it’s about collecting experiences. Read about how we’re balancing personal life and work to prioritize what truly matters.

Are you getting in your own way when it comes to your business? When someone shares a different angle or idea, do you quickly write it off? Let’s talk about the power of being open-minded in your life and business, and what can happen when you give yourself the freedom to fully consider a suggestion.

You hope no one will ever land on your 404 page, but if they do, you need to make sure it’s solid. In this blog, we’re talking about all things 404 pages: why you need a custom one, how to update yours, and why they matter for SEO. Plus, we’ll tell you how you can check to see if you have any broken links so you can avoid users landing on your 404 page.

Find out why some small businesses struggle and how you can be different! Lane shares tips and stories to help small business owners succeed. Learn about hard work, a bit of luck, and never giving up. You can do it!

“Entrepreneur’s gold” is your confidence and willingness to create, and it needs to be protected at all costs. If you need some inspiration to keep creating this week, Lane’s coming at you with some encouragement.

Have old blog posts on your site that could use a refresh? Work smarter, not harder. We’re giving you 8 easy steps to update your old blog posts for SEO.

Updating your website frequently is crucial to keeping it fresh and engaging to your customers. So, how often should you update your website? And while we’re at it, what actually needs to be updated? We’re taking a look at what to update and when in this post.

Today we’re dropping Hoffbeck + Co's 2023 highlights, including 7 years in business, 130+ clients served, team growth, and exciting plans for 2024. Every year this one always seems to be a popular read. Enjoy reading our 2023 year in review and cheers to a fantastic year ahead!

As we bid farewell to 2023, explore our best business blogs of the year (aka; the most popular ones!) for practical insights, tips and how-to’s for website launches, copywriting, SEO optimization, website homepage perfection, and leveraging Google Reviews. Don’t miss these now if you missed them earlier, and be sure to share these impactful reads with other fellow entrepreneurs who could use them and be setup for a successful 2024. Read now for invaluable tips to boost your online presence!

You might laugh when you learn which week of the year is our favorite, but over the years, we’ve learned that when you do things matters. Paying attention to the rituals and rhythms of your days, your weeks and your year can have a big impact, not only on your well-being, but also on your business. We hope this read inspires you to life your best entrepreneurial life, and maybe even to slow down with us during this favorite week of the year.

Use our review request templates and sample review responses to boost your local search rank. No matter what type of small business you are or how long you’ve been in business, you don’t want to miss out on this blog that’s 100% actionable.

If you are struggling to take the next step because it feels scary… if you are endlessly debating if you should start something… then this blog is for you. Iterations take the pressure off. Iterations give you confidence. Iterations can be your unassuming superpower. This is a quick two-minute read for anyone who needs some motivation and encouragement to get after it.

We took on a multi-purpose work and family fun cross-country road trip from Southern California to Southeast Minnesota with two littles and a dog in tow. There’s nothing quite like getting out of your normal space and routine to incite new creative thinking and powerful “aha” moments for both life and work. Jump into the blog to read about our top takeaways from the road trip.

October is here, and we're excited to share our top 5 favorite blogs of 2023 (so far)! From copywriting secrets to the impact of a simple haircut on business, these reads are packed with insights and inspiration. Check them out in this blog and dive into some great content!