Get the inside scoop on Hoffbeck + Co’s brand refresh – including updated logo, color palette, fonts, and patterns that better reflect who we are now.

There’s a reason we call it The Rowdy Manifesto. It’s not just what we believe — it’s how we live, how we build, and how we help others do the same. So if you’ve ever felt like the loudest business voices out there weren’t speaking your language, this one’s for you.

Graphic design and branding trends are always shifting. We’ve read the trends. We’re living (and designing) them in real-time, and we’ve compiled five distinct design trends we’re noticing and anticipate will continue to be front and center throughout 2025.

Looking for a way to help your website rank higher in the search results? Google Search Console (GSC) is a powerful, free tool that helps website owners monitor, maintain, and optimize their site’s presence in Google Search results. We’re walking you through how to get started with GSC in this blog.

At Hoffbeck + Co., the StoryBrand framework is the foundation for how we empower brands to connect more deeply with their audiences. Curious to see how this works in practice? Let’s look at some Storybrand website examples that bring StoryBrand principles to life.

Sometimes, we small business owners just need some simple tasks that will get us quick results – and that’s what we’re bringing you today. Here are 6 SEO tasks you can do in an hour or less, to significantly boost your position in the search results. 

If you’re blogging for your business, but you aren’t thinking about SEO, you’re missing out on website visitors! We’re sharing our 12-step SEO checklist that we use to make sure we give every blog we write its best shot at ranking in the search engines.

While script fonts can look beautiful on your website, they are hit or miss in terms of quality and legibility. We searched through Squarespace's built-in fonts and found the best script fonts so you don’t have to.

The fonts you choose for your website play a significant role in setting the tone for your organization. Check out five Squarespace font pairings we love that can set your website apart from the standard pairings everyone is using.

Your website should build trust with your customers. But how exactly do you do that? Don’t miss these 7 changes you can make right away to have a more trustworthy website and boost your sales.

There are many joys that come with owning a business. We get that for most business owners, legal things (and taxes) are not on that list, but pay attention because this blog has some important info for protecting your business. Today, we’re breaking down legal components you should be aware of for your business’s website and how to implement them.

Fonts are a vital part of your business’s visual identity and can significantly impact how customers perceive your brand. In this post, we’ll cover some of the basics of typography to give you a better understanding of what makes up a font and how to choose the right ones for your brand.

We’re giving you a crash course in color theory today – including the lingo you should know, what certain colors say about a brand, and some resources to help you along the way.

You hope no one will ever land on your 404 page, but if they do, you need to make sure it’s solid. In this blog, we’re talking about all things 404 pages: why you need a custom one, how to update yours, and why they matter for SEO. Plus, we’ll tell you how you can check to see if you have any broken links so you can avoid users landing on your 404 page.

What the heck is a Squarespace template? And how do you decide if you need one or if you should just go for it and invest in a custom-designed website? We’re giving you the lowdown on all things Squarespace templates in this post.

Have old blog posts on your site that could use a refresh? Work smarter, not harder. We’re giving you 8 easy steps to update your old blog posts for SEO.

Updating your website frequently is crucial to keeping it fresh and engaging to your customers. So, how often should you update your website? And while we’re at it, what actually needs to be updated? We’re taking a look at what to update and when in this post.

Use our review request templates and sample review responses to boost your local search rank. No matter what type of small business you are or how long you’ve been in business, you don’t want to miss out on this blog that’s 100% actionable.

Squarespace has been busy releasing new design features that were previously only achievable with custom code. We’re sharing 5 of those new features (and exactly how to implement them) in this post!

Your website’s footer is visible on every single page of your website – so don’t neglect it! It is prime real estate on your website. Be sure to make the most of it and include these nine things in your website footer.