
The H+Co Blog
Your Go-to Resource for small business STRATEGY, finance, marketing, SEO, website design + ENTREPRENEURIAL MOTIVATION
Latest Posts
Must-Reads
Browse All Blogs
The Rowdy Manifesto
There’s a reason we call it The Rowdy Manifesto. It’s not just what we believe — it’s how we live, how we build, and how we help others do the same. So if you’ve ever felt like the loudest business voices out there weren’t speaking your language, this one’s for you.
How to Set Up Google Search Console
Looking for a way to help your website rank higher in the search results? Google Search Console (GSC) is a powerful, free tool that helps website owners monitor, maintain, and optimize their site’s presence in Google Search results. We’re walking you through how to get started with GSC in this blog.
6 Quick SEO Tips You Can Do Today for Better Rankings
Sometimes, we small business owners just need some simple tasks that will get us quick results – and that’s what we’re bringing you today. Here are 6 SEO tasks you can do in an hour or less, to significantly boost your position in the search results.
How to Optimize a Blog Post for SEO + Our Checklist
If you’re blogging for your business, but you aren’t thinking about SEO, you’re missing out on website visitors! We’re sharing our 12-step SEO checklist that we use to make sure we give every blog we write its best shot at ranking in the search engines.
All About 404 Pages + Why Your Website Needs One
You hope no one will ever land on your 404 page, but if they do, you need to make sure it’s solid. In this blog, we’re talking about all things 404 pages: why you need a custom one, how to update yours, and why they matter for SEO. Plus, we’ll tell you how you can check to see if you have any broken links so you can avoid users landing on your 404 page.
How to Update Old Blog Posts for SEO
Have old blog posts on your site that could use a refresh? Work smarter, not harder. We’re giving you 8 easy steps to update your old blog posts for SEO.
How Often Should You Update Your Website?
Updating your website frequently is crucial to keeping it fresh and engaging to your customers. So, how often should you update your website? And while we’re at it, what actually needs to be updated? We’re taking a look at what to update and when in this post.
How To Get Google Reviews: Use Our Templates to Boost Your SEO
Use our review request templates and sample review responses to boost your local search rank. No matter what type of small business you are or how long you’ve been in business, you don’t want to miss out on this blog that’s 100% actionable.
Unveiling the Power of Google Reviews for Boosting your SEO Strategy
Did you know that receiving Google Reviews is a great way to increase your business’ local search rank? There are a lot of platforms that you can get reviews on, but Google Reviews have a lot of power to affect your local SEO search results because most people search on Google. Take this as your sign — your Google Business Profile should be set up, and you should be trying to get great reviews.
The Essential 10 Step Website Pre-Launch Checklist
Creating a website involves attention to detail. Amidst design and content discussions, small yet vital aspects often shine. Before launching your site, a critical checklist emerges: ten essential tasks. This downloadable PDF guide ensures a seamless debut or enhances your existing site. Custom SEO titles, functional tests, legal compliance – each step matters. Complete them for a confident website launch.
6 Reasons Why Your Website Isn’t Converting
Your website should be your business's ultimate sales tool; if you can’t remember the last time it got you a lead, it’s time to make some changes. If you’re finding yourself feeling frustrated at the lack of action on your website, you might be making one (or multiple) of these common mistakes.
How to Find SEO Keywords + Our Favorite Tools
Solid SEO (search engine optimization) keywords are the foundation of your SEO strategy. We get that most small business owners know SEO is something they need, but it usually seems overwhelming and complex leaving them feeling unsure where to start. That’s why we’re taking it back to basics today and breaking down all things SEO keywords – what they are, how to find them, and how to use them.
Why You Should Be Leveraging the Power of Email Marketing
Lots of people think they shouldn’t “waste their time” on email marketing, and they should instead put their effort towards social media marketing. But email marketing isn’t dead! If you’re underestimating the power of email marketing, you’re seriously missing out. Here are six reasons why.
How to Write a Better About Page with the StoryBrand Framework
The About page is typically one of the most visited pages on a website. People love a good story, and they love to see the people behind the business. But most small businesses either miss or totally botch this perfect opportunity – where they’ve got more eyes and focused attention from their potential customers – to share the right information on this page.
If you know your About page needs a makeover, but you’re not sure where to start, we’re breaking it down for you today.
6 Lead Generator Ideas to Grow Your Email List
People probably aren’t going to subscribe to your list unless there’s something valuable for them right away. You need to offer a freebie, resource, or discount to sweeten the deal and get them to sign up. That’s where a good lead generator (also known as a lead magnet) comes in! You want to create an irresistible offer that encourages people to sign up to your list.
Today, we’re sharing six ideas to encourage your audience to join your email list.
4 Reasons Why Your Business Needs a Blog
If you want to drive traffic to your website, you need to be blogging regularly. We’re going to dive into the many benefits of starting a blog for your business (there’s more to it than just generating traffic!), plus some top tips for creating a successful blogging strategy you can stick to.
How the StoryBrand Framework Boosts Marketing ROI
Measuring marketing ROI is complex. Lane dives into the nuances of marketing ROI, why it’s so difficult to measure, and how the StoryBrand Framework can help you see the fruits of your marketing labor.
Debunking 3 Myths about Brand Messaging
Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!
4 Things Your Website Should Do (Besides Look Good)
Here’s the truth: Having a pretty website is no longer enough. Yes, it must be visually engaging and impressive - but that’s just the tip of the iceberg. What really makes a website a successful sales tool for your business? Here are 4 things your website should do.
SEO for Squarespace: How to Rank Well on Google
What good is a beautiful website if nobody can find it? That’s where SEO comes in. Check out our top tips and actionable steps to help your website rank well on Google — and get more traffic.

Join “The Rowdy Business”
Subscribe for marketing tips + finance content + small business owner motivation — straight to your inbox
Get access to our free downloadable resources.
These freebies are all created specifically for small businesses. Don’t miss out on these free downloads that answer questions, provide clarity, and outline specific actions to take to build your business.