Most people stop after one ChatGPT prompt. But the pros go 30+ rounds. Here’s how directive rewriting helps you get better output — without the burnout.

Graphic design and branding trends are always shifting. We’ve read the trends. We’re living (and designing) them in real-time, and we’ve compiled five distinct design trends we’re noticing and anticipate will continue to be front and center throughout 2025.

As we recapped 2024 and dreamed into 2025, we dialed in on a guiding theme and mantra for the year ahead – GET ROWDY. Don’t miss this blog from Mahla and Lane that gets at the heartbeat of Hoffbeck + Co’s why.

What if the data you’re collecting with GA4 is inaccurate? Your Google Analytics reports might be skewed because they include traffic from your own team or contractors. In this blog, we’ll walk you through how to exclude internal traffic from your reports—a best practice to ensure your analytics reflect only external audience activity.

At Hoffbeck + Co., the StoryBrand framework is the foundation for how we empower brands to connect more deeply with their audiences. Curious to see how this works in practice? Let’s look at some Storybrand website examples that bring StoryBrand principles to life.

Learn how to complete the Google Analytics [GA4] setup with our step-by-step guide. From data collection to advanced configurations, our blog will help you achieve a complete GA4 setup and harness the full potential of Google Analytics.

GA4, the latest iteration of Google Analytics, offers invaluable insights into customer behavior and website functionality so you can make data-driven improvements to your site. This comprehensive blog will walk you through the essential steps to setup GA4 and connect it to your website so you can begin tracking invaluable data to help your business thrive.

While script fonts can look beautiful on your website, they are hit or miss in terms of quality and legibility. We searched through Squarespace's built-in fonts and found the best script fonts so you don’t have to.

The fonts you choose for your website play a significant role in setting the tone for your organization. Check out five Squarespace font pairings we love that can set your website apart from the standard pairings everyone is using.

Boost your small business growth with these Pinterest best practices. Learn how to optimize your profile and boards to drive traffic and enhance visibility, plus get Pinterest 101 tips and tricks.

Fonts are a vital part of your business’s visual identity and can significantly impact how customers perceive your brand. In this post, we’ll cover some of the basics of typography to give you a better understanding of what makes up a font and how to choose the right ones for your brand.

We’re giving you a crash course in color theory today – including the lingo you should know, what certain colors say about a brand, and some resources to help you along the way.

How do you know which website platform is right for your business? We’re dishing all the details about why we love Squarespace for our small business clients and how it stacks up to other popular platforms like WordPress, Wix and Shopify to help you decide.

Streamline your Google Analytics 4 experience with 4 key GA4 reports, offering actionable insights to enhance your website's performance and drive business goals forward.

Squarespace is way more than just a website builder. It comes with tons of features that make business owners’ lives easier. Today, we’re going over the top Squarespace integrations and add-ons that make it easier for our clients to run their businesses.

Use our review request templates and sample review responses to boost your local search rank. No matter what type of small business you are or how long you’ve been in business, you don’t want to miss out on this blog that’s 100% actionable.

Is your website navigation bar helping or hurting your customers’ experience on your website? Today, we’re talking about one of the first things you see on a website – the top navigation bar. Read on for what you should include – and almost more importantly, what to leave out!

Squarespace has been busy releasing new design features that were previously only achievable with custom code. We’re sharing 5 of those new features (and exactly how to implement them) in this post!

Your website’s footer is visible on every single page of your website – so don’t neglect it! It is prime real estate on your website. Be sure to make the most of it and include these nine things in your website footer.

We took on a multi-purpose work and family fun cross-country road trip from Southern California to Southeast Minnesota with two littles and a dog in tow. There’s nothing quite like getting out of your normal space and routine to incite new creative thinking and powerful “aha” moments for both life and work. Jump into the blog to read about our top takeaways from the road trip.