The Hoffbeck + Co Strategy Practice

Your business is full of moving parts, and most people treat them like separate problems. We don’t. Your strategy should connect everything so your decisions become clearer and easier to trust. Good strategy reveals what matters, aligns your efforts, and shows how each decision affects the rest.
 Strategy isn’t a buzzword, it’s the word.

Book a Session
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    Get Advice

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    Solve Problems

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    Grow Your Business

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It’s not easy to run a business.

You may be experiencing any number of challenges:

  • Inconsistent sales

  • Unsure how to use your marketing budget effectively and drive growth

  • A deficient (or nonexistent) business plan

  • Struggling to stay relevant

  • Unsure if you can afford to hire and grow your team

  • Pulled in too many directions, lessening your impact

A professional perspective may be just what you need.

HOW WE HELP

Growth Happens When Your Business Works Together as a Whole

Because when you understand how all the parts of your business are connected and know there has been intention behind it all, you make more confident decisions. Our services are designed to do exactly that.

01. Strategy Consulting

  • Have a clear plan and trusted advisor in your corner so you know you’re doing things right

  • Consulting sessions, monthly strategy sessions, and workshops

02. Financial Performance

  • Understand the story your numbers tell so you can plan, grow, and make decisions from a place of financial clarity

  • Bookkeeping and CFO services

03. Brand + Growth

  • Reach more of your target customers with a story-driven message and a strategic, holistic approach to your business growth

  • Brand messaging, growth strategy, and marketing workshops

04. AI + Tech Solutions

  • Strengthen what you and your business are capable of, from customer experience to content creation

  • AI consulting, specialized tech solution setup, optimization, and change management

Schedule a Call

JUST A FEW OF THE BUSINESSES WE’VE SUPPORTED OVER THE YEARS

  • Colorful graphic with the text 'ELOPING is fun' in bold blue and red font on a white background.
  • Logo for Emily Rubenstein Law featuring stylized initials ER in navy blue on a white background with the full name to the right.
  • Logo with the words 'explore wifi' in red and blue, with a rocket taking off from the letter 'x' in the word 'explore'.
  • Stylized handwritten text reads "Legacy Hill Farm" with smaller text below stating "Welch, Minnesota, Est. 1887" on a white background.
  • Moniker Group logo with black text on white background, with 'MONIKER' above a horizontal line and 'GROUP' below it.
  • Logo for OB Beans Coffee Roasters featuring a blue bird silhouette above the text 'OB BEANS' in bold black letters, with 'COFFEE ROASTERS' curved underneath.
  • Minimalist logo for Realm Design Co with the word 'Realm' in cursive and 'Design Co' in uppercase letters beneath, on a white background.
  • Black silhouette of a lion walking in profile, facing right, on a transparent background.
  • Text logo for Sur Coffee Cafe + Roastery in brown font on white background.
  • A smiling woman with shoulder-length blonde hair, blue eyes, wearing a white blazer and gold jewelry, standing outdoors with greenery in the background.

    "Trustworthy, so kind, extremely knowledgeable"

    I've had the pleasure of working with Lane, Mahla and their team over the last few years in our business life and all I can say is that we wouldn't be anywhere close to where we are today without their expertise, strategy, and insight. They are trustworthy, so kind, extremely knowledgeable and we hope they are always an integral part of our business in the future. Couldn't recommend more!

    HANNAH RODRIGUEZ

    REALM DESIGN CO.

  • A woman with curly blonde hair is laughing and turning her head, surrounded by colorful confetti falling around her. She is wearing a black top with sheer sections and pink lipstick, against a pink background.

    “My business has been transformed."

    I meet with Mahla 1x a month, and she is also available for feedback throughout the month anytime I need it. Our sessions are always followed up with comprehensive notes and next steps, and every piece of advice from Mahla that I have implemented has yielded me amazing results. Running a small business is HARD work, and I highly recommend working with a business coach to help connect you with your passion..... and also just to have your back. I always feel really clear in my mission after our monthly coaching session.

    JENNY MACFARLANE

    ELOPING IS FUN

  • A smiling woman with long brown hair, wearing a black blazer, sitting on a beige chair in a bright room with white walls, a vase of white flowers, and a guitar in the background.

    "They've helped me improve my business with patience and without judgment."

    I am so grateful that I was referred to Hoffbeck + Co. They have helped my business grow significantly and I feel more organized, deliberate in decision making, and supported in my business with them by my side. I was skeptical that I could find people in the finance space that I could trust (so many gimmicks out there) -- let alone who would be awesome to work with… They're professional, responsive and knowledgeable.

    EMILY RUBENSTEIN

    EMILY RUBENSTEIN LAW, PC

  • Portrait of a smiling man with dark hair, wearing a pink collared shirt, standing indoors with a blurred background.

    "I leave with new hope and clarity for my business."

    Hoffbeck + Co. has the ability to bring words and clarity to stuff I was just feeling about my business. After every meeting, I leave with new hope and clarity for my business.

    SEAN LA FATA

    EXPLORE WIFI

  • A woman with dark hair and a neutral expression is surrounded by green foliage indoors.

    "Can't say enough good things!"

    They've already helped me pivot so much with my business and have grown my knowledge to better my business exponentially. They are thorough, kind, and easy to work with.

    RACHAEL LUNGHI

    SIREN FLORAL CO.

  • Close-up of a smiling woman with short blonde hair, glasses on her head, and a nose piercing, wearing a plaid hoodie and a choker necklace.

    "Their support for my small business has been priceless."

    Lane + Mahla are so incredibly insightful and easy to engage with. I always look forward to every chance I have to work with them. Plus, I love the Basecamp software they use. I was worried about taking copious notes, then lo and behold a detailed list of everything we discussed dropped right into my inbox. If you have any doubts, let me be clear.... HIRE them!! You won't regret it.

    SOMYA VON EAMES

    MODEST MALIBU

A woman and a man sitting at a small round black table outside, having a conversation. The woman is holding a coffee cup, and the man is resting his chin on his hand, smiling. There are two pairs of sunglasses and a mug on the table, with a white brick wall behind them and a large window reflecting trees.
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Strategy Sessions

45-MIN VIDEO Session: $275

Strategy sessions are focused working conversations for business owners who want clarity and momentum.

In 45 minutes, we identify the real problem, talk through options, and outline next steps you can move on immediately.

Sessions are led by Lane and Mahla Hoffbeck and are available for both new and existing clients. 

Common session topics include:

  • Business Strategy & Decision-Making

  • Finance Clarity & Cash Flow Questions

  • Marketing Direction & Messaging

  • Conflict Consulting & Partner/Team/Client Dynamics

  • Negotiation Strategy

  • AI + Tech Solutions for Small Businesses

If you’re looking for clarity, direction, or a second set of experienced eyes on a real issue, this is the place to start.

Book a Session
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A Session is Right for You If....

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You're feeling stuck in your business.

You want to make sure you're doing things right.

You'd like a pro's opinion and advice.

You need some accountability.

You want to increase your business acumen.

You want to make more informed decisions. 

You're looking for a judgment-free coach.

You need to decrease your stress.

You’re ready to take your business to the next level.

You want time to work on your business, not just in it.

Book a Session

Book Your Session

TOPICS INCLUDE:

  • Strategy + Business Models

  • Bookkeeping + Finance

  • Negotiation

  • Conflict (Team or Clients)

  • AI Solutions

Book with Lane
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TOPICS INCLUDE:

  • Brand messaging & Positioning

  • Website & Copy Strategy

  • Book Development & Editorial strategy

  • Marketing Plan

Book With Mahla
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Monthly Strategy Consulting

Looking for ongoing guidance and accountability? 

For $500 a month, our monthly consulting includes:

  • Monthly 75-min strategy session

  • Unlimited Q&A throughout the month

  • Guaranteed availability on our calendar each month

  • Action items tracked

  • Accountability to drive results

  • Tailored advice gained from the benefit of an ongoing relationship

  • Support for business owner's mental health

  • Planning for next month's outcomes

Simply book your first session, tell us you want monthly consulting, and we'll set up your package. Options may be available to meet more than 1x per month, pending our open coaching slots.

Book Your First Session

Strategy Projects

These are longer-form engagements designed for complex situations, urgent issues, or periods of change. These projects often include a phased approach through analysis, planning, implementation, and when appropriate, ongoing support. Some clients come to us for clarity before making a move. Others need help fixing what’s broken. Others are navigating growth, change, or conflict and want experienced guidance through it.

PROJECT TYPES MAY INCLUDE:

  • Turnaround & Efficiency Consulting: Improving performance, reducing losses, restoring margins, or addressing declining market position.

  • Business Model & Growth Planning: Evaluating how the business makes money today and designing how it should tomorrow.

  • Acquisitions, Valuations, & Transaction Support: Strategy and financial analysis to support buying, selling, or valuing a business.

  • Business Formation & Structural Design: Entity selection, partnership structure, operating agreements, and ownership percentages.

  • Dispute & Conflict Resolution: Supporting business owners through internal conflict, partner disputes, and high-stakes decision-making.

  • Change Management & Operating Procedures: Guiding owners and leadership through change while bringing structure and clarity to how the business operates day to day.

Inquire about Strategy Projects