The H+Co Blog
Your Go-to Resource for small business STRATEGY, finance, marketing, SEO, website design + ENTREPRENEURIAL MOTIVATION
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8 StoryBrand Website Examples from a StoryBrand Certified Coach
At Hoffbeck + Co., the StoryBrand framework is the foundation for how we empower brands to connect more deeply with their audiences. Curious to see how this works in practice? Let’s look at some Storybrand website examples that bring StoryBrand principles to life.
Balancing Life and Work: Why Experiences Matter
Life isn’t just about making money—it’s about collecting experiences. Read about how we’re balancing personal life and work to prioritize what truly matters.
Do I Really Need a Bookkeeper as a Small Business Owner?
Bookkeeping comes with the territory of running a small business. Can you get away with doing your own bookkeeping as a small business owner? Technically…but you’d likely be leaving money and tax credits on the table. Lane walks you through what to consider if you’re thinking about DIY-ing your bookkeeping in this blog.
How to Choose the Right Fonts for Your Brand
Fonts are a vital part of your business’s visual identity and can significantly impact how customers perceive your brand. In this post, we’ll cover some of the basics of typography to give you a better understanding of what makes up a font and how to choose the right ones for your brand.
Why We Use Squarespace + How It Stacks Up to Other Platforms
How do you know which website platform is right for your business? We’re dishing all the details about why we love Squarespace for our small business clients and how it stacks up to other popular platforms like WordPress, Wix and Shopify to help you decide.
The Top GA4 Reports Small Businesses Should Use to Improve Their Marketing Strategy
Streamline your Google Analytics 4 experience with 4 key GA4 reports, offering actionable insights to enhance your website's performance and drive business goals forward.
All About 404 Pages + Why Your Website Needs One
You hope no one will ever land on your 404 page, but if they do, you need to make sure it’s solid. In this blog, we’re talking about all things 404 pages: why you need a custom one, how to update yours, and why they matter for SEO. Plus, we’ll tell you how you can check to see if you have any broken links so you can avoid users landing on your 404 page.
Why Small Businesses Fail & How To Be an Outlier
Find out why some small businesses struggle and how you can be different! Lane shares tips and stories to help small business owners succeed. Learn about hard work, a bit of luck, and never giving up. You can do it!
Top 8 Squarespace Integrations for Small Business Owners
Squarespace is way more than just a website builder. It comes with tons of features that make business owners’ lives easier. Today, we’re going over the top Squarespace integrations and add-ons that make it easier for our clients to run their businesses.
Guard Your Gold
“Entrepreneur’s gold” is your confidence and willingness to create, and it needs to be protected at all costs. If you need some inspiration to keep creating this week, Lane’s coming at you with some encouragement.
Squarespace Template vs. Custom Website Design: Which is right for you?
What the heck is a Squarespace template? And how do you decide if you need one or if you should just go for it and invest in a custom-designed website? We’re giving you the lowdown on all things Squarespace templates in this post.
How to Update Old Blog Posts for SEO
Have old blog posts on your site that could use a refresh? Work smarter, not harder. We’re giving you 8 easy steps to update your old blog posts for SEO.
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