
The H+Co Blog
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Unveiling the Power of Google Reviews for Boosting your SEO Strategy
Did you know that receiving Google Reviews is a great way to increase your business’ local search rank? There are a lot of platforms that you can get reviews on, but Google Reviews have a lot of power to affect your local SEO search results because most people search on Google. Take this as your sign — your Google Business Profile should be set up, and you should be trying to get great reviews.
6 Reasons Why Your Website Isn’t Converting
Your website should be your business's ultimate sales tool; if you can’t remember the last time it got you a lead, it’s time to make some changes. If you’re finding yourself feeling frustrated at the lack of action on your website, you might be making one (or multiple) of these common mistakes.
How to Find SEO Keywords + Our Favorite Tools
Solid SEO (search engine optimization) keywords are the foundation of your SEO strategy. We get that most small business owners know SEO is something they need, but it usually seems overwhelming and complex leaving them feeling unsure where to start. That’s why we’re taking it back to basics today and breaking down all things SEO keywords – what they are, how to find them, and how to use them.
6 Design Tips to Make Your Website Stand Out
A successful website is a balancing act of strategy, copywriting and design. Today, we’re talking all about design. Once you’ve nailed down your website strategy and copy, how do you make your website look amazing and stand out online?
Why You Should Be Leveraging the Power of Email Marketing
Lots of people think they shouldn’t “waste their time” on email marketing, and they should instead put their effort towards social media marketing. But email marketing isn’t dead! If you’re underestimating the power of email marketing, you’re seriously missing out. Here are six reasons why.
How to Write a Better About Page with the StoryBrand Framework
The About page is typically one of the most visited pages on a website. People love a good story, and they love to see the people behind the business. But most small businesses either miss or totally botch this perfect opportunity – where they’ve got more eyes and focused attention from their potential customers – to share the right information on this page.
If you know your About page needs a makeover, but you’re not sure where to start, we’re breaking it down for you today.
6 Lead Generator Ideas to Grow Your Email List
People probably aren’t going to subscribe to your list unless there’s something valuable for them right away. You need to offer a freebie, resource, or discount to sweeten the deal and get them to sign up. That’s where a good lead generator (also known as a lead magnet) comes in! You want to create an irresistible offer that encourages people to sign up to your list.
Today, we’re sharing six ideas to encourage your audience to join your email list.
Checklist: 10 Essential Elements Your Website Homepage Needs
Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!
4 Reasons Why Your Business Needs a Blog
If you want to drive traffic to your website, you need to be blogging regularly. We’re going to dive into the many benefits of starting a blog for your business (there’s more to it than just generating traffic!), plus some top tips for creating a successful blogging strategy you can stick to.
How the StoryBrand Framework Boosts Marketing ROI
Measuring marketing ROI is complex. Lane dives into the nuances of marketing ROI, why it’s so difficult to measure, and how the StoryBrand Framework can help you see the fruits of your marketing labor.
Debunking 3 Myths about Brand Messaging
Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!
4 Things Your Website Should Do (Besides Look Good)
Here’s the truth: Having a pretty website is no longer enough. Yes, it must be visually engaging and impressive - but that’s just the tip of the iceberg. What really makes a website a successful sales tool for your business? Here are 4 things your website should do.
SEO for Squarespace: How to Rank Well on Google
What good is a beautiful website if nobody can find it? That’s where SEO comes in. Check out our top tips and actionable steps to help your website rank well on Google — and get more traffic.
The 7 Pages Every Small Business Website Needs
Thinking about building a new website soon? We’re outlining the 7 pages your website should have, other common and helpful pages you might want on your website, and ways to reduce cost if you’re on a tighter budget.
The Ultimate Guide to Choosing Images for Your Website
People often ask us for tips on choosing images for their website. That’s why we wrote this – The Ultimate Guide to Choosing Images for Your Website! It’s chock full of helpful info, so read on.
Why Ads Aren’t The Answer (at least right away)
Many business owners tell me that their number one marketing strategy is to use paid advertising. But ads aren’t going to help you if you have a weak message, boring branding, and an ugly website. Take these 7 steps first.
3 Steps to Writing Great Copy for Your Business
After six years of writing copy for brands, I realized we needed a framework for writing great copy. So, Lane and I developed a 3-step plan for copywriting success. Here’s what we came up with.
5 Things Every Website Needs
Have you ever considered your website might be harming you more than helping you? Do these five things on your website so it starts working for you, not against you.
How To Create a Compelling Brand
We define and explain the essential elements that make up a brand, as well as provide a solid list of resources to help you identify and create your brand elements successfully.
Why a StoryBrand BrandScript Is the Key to Effective Brand Messaging
In this blog post, we explore the power of the StoryBrand BrandScript, a proven framework that helps businesses clarify their message and connect with customers. We break down the essential components of a BrandScript and explain how it can be used to create a clear, compelling story that resonates with your audience and drives business growth.

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